In a market once dominated by virtually four automakers, today there is no shortage of brand options. So, let's find out which new car brands are coming to Brazil in 2023 and learn what's in store for them.

Well, since imports were reopened in 1990, the market has been flooded with many other brands. Therefore, today there is no shortage of diverse models to choose from. And for 2023, new brands are expected to arrive in Brazil, and some may even return. Thus, the outlook is for growth of up to 101% in sales volume, reaching 2 million cars sold this year.

This further reinforces Brazil's position as one of the world's largest vehicle producers. Therefore, let's find out which new car brands are arriving in Brazil in 2023 and what's coming next. Keep reading and stay tuned!

So, we've listed 8 new brands that are expected to launch their models in Brazil in 2023. Let's find out what they are below!

Well, we'll start our list with the Chinese brand Chery, which has been around since 2009. They're bringing new models for 2023. The Tiggo 8 is coming in its new TXS version. It's being considered the most complete car, due to the numerous standard features that will equip this new model. 

Furthermore, we will have the Tiggo 2, which is being redesigned, the Tiggo 5x, the brand's first SUV, and the Arrizo 5, its first sedan. Also, the Arrizo 5e, a new addition to the electric car market.

The automaker JAC is expected to begin deliveries of its electric model, the JAC Y3, in March 2023. Pre-sales have already begun. The car comes with a battery that guarantees a range of up to 400 km, and it's a strong contender in the electric car segment.

BYD is a new Chinese automaker entering the Brazilian market in 2023. To compete in the premium electric car market, it is launching its TAN and HAN models.

These versions come equipped with a sophisticated cabin and also some optional features such as: autonomous braking, cruise control and active lane assist.

The HAN model, with its bold design, stands out and has won an international award at the iF Design 2021.

Well, Great Wall comes with the credentials of being one of the largest car manufacturers in China. With its Haval, Tank, and Power lines, which boast excellent design and performance, it will enter the market and seriously challenge its competitors. The manufacturer's highlight is the Haval 6, in the mid-size SUV segment.

So, the models mentioned above are the releases for the Brazilian market in 2023. But other Chinese automakers are studying projects to also enter the country. This is the case with Geely, which has already been here and is now planning its return. And also, according to recent information, Changan is showing interest in resuming operations in Brazil focusing on the sale of compact SUVs such as the CS15, which is very popular in China.

However, it's not only Chinese automakers who see great sales potential in the competitive Brazilian market.

Thus, the Japanese company Mazda has been conducting studies for some time to return to Brazil, including the intention to build its own factory in Goiás.

Among its models, which would certainly be well-received by Brazilian consumers, is the CX-3 compact SUV. It is in no way inferior to its main competitors: the Honda HR-V, the Nissan Kicks, and the VW T-Cross.

The South Korean automaker SsangYong was present in Brazil until 2015. Previously, it brought the Chery version, and now plans to return with the Venko. Therefore, it should sell its Tivoli, XLV, Rexton, Actyon Sports, and Rexton Sports models here.

Then, another promising option is the American automaker owned by entrepreneur Elon Musk, which recently stated its intention to bring its Model 3 to Brazil. Currently, its Model S and Model X series cars are already sold in São Paulo through independent importers.

The German automaker Opel is another one that the market is eagerly awaiting. As it plans to expand beyond Europe, it may possibly enter the Brazilian market. However, there is still no confirmation from the company.

Great, in 2023 we may already see some new models circulating on the streets of Brazilian cities. And in addition to the editions already planned, there is the possibility of new manufacturers joining, to the delight of consumers.

Therefore, it's worth staying informed about the latest news and, who knows, finding the car of your dreams. There are also many new car launches or cars with new designs planned by manufacturers already operating in the country.

Choosing is difficult amidst so many options of sedans, hatchbacks, SUVs, and pickup trucks available to you. So, to help you, we'll present in detail the Caoa-Chery Tiggo 8 TXS, which comes completely redesigned and is a great purchase option. Just read our article about this model by following the link below!