Very well, the competition in the car sales market is fierce. And to intensify this fierce competition, the Chinese giant Great Wall Motors arrives in Brazil. Let's get to know it better and find out what it has to offer.

Previously viewed with some suspicion by consumers, the Chinese car industry is gradually shedding this stigma. This is because the companies have invested heavily in technology and bold projects to be able to face their competitors and compete on equal terms. Thus, with its eye on the Brazilian market, the Chinese giant Great Wall landed in Brazil in 2022 and is not playing around.

Therefore, let's get to know Great Wall Motors better and find out if it's worth investing in a model from the brand.

Well, Great Wall is a Chinese giant in the car industry. It's arriving in Brazil in 2022 to compete in the highly competitive Brazilian market. To that end, it has been conducting market research since 2012, when it even participated in the São Paulo International Motor Show.

Thus, Great Wall has already acquired the former Mercedes-Benz factory in Iracemápolis, in the interior of São Paulo. The automaker intends to transform the unit into its global car production base, and the project foresees an investment of R$10 billion in two phases, expected to last until 2032.

This will allow for the production of their electrified SUVs and pickup trucks, which are currently in high demand in the market, here in Brazil. Furthermore, the expectation is that up to 2,000 direct jobs will be created by 2025.

Therefore, at the factory acquired in Iracemápolis, the company will make an investment anticipating the production of up to 100,000 vehicles per year. This production is expected to generate annual revenue of approximately R$ 30 billion.

Furthermore, the automaker intends to transform its plant into a distribution center, both for the Brazilian market and for other South American countries. Thus, it's clear that the company is aiming to capture a significant share of the market.

So, now you know a little more about Great Wall. But is it worth buying from this manufacturer?

Therefore, production of its SUV and pickup truck models is planned for Brazil. The company is expected to produce its Haval line of mid-size SUVs here, with particular emphasis on the Haval 6 model, as this model, produced since 2011, is one of the best-selling in the Chinese market and will be available here in its new version, launched in 2017.

The Haval H6 is equipped with a 1.5-liter turbocharged engine producing 171 hp, and offers the option of all-wheel drive. It also has more powerful versions, with a 2.0-liter turbocharged engine producing 227 hp, and a hybrid version with 243 hp.

Moreover, the equipment is high-tech, with highlights including lane departure warning, traffic crossing alert, 360º camera, and electronic parking brake.

In addition to the Haval line, Great Wall will have the Tank line of luxury off-road SUVs, and the Poer line of pickup trucks.

So, with all these credentials, it's worth waiting for the releases.

So, Great Wall is still finalizing the hiring process for its sales team and defining marketing plans for promoting the brand and its dealership network. Therefore, just wait for this new development in the Brazilian automotive market. Furthermore, check out the following post for more details!