Have you ever stopped to think about the best time to buy a brand new car? Probably not. But if we stop to analyze it, there are many products that are bought seasonally and therefore can be cheaper. So why not look for the right time to buy a car?

If you want to buy a winter coat, a fan, or an air conditioner, you certainly look for times when demand is lower, which automatically causes prices to drop. This makes the deal even more advantageous. 

Codfish, Easter eggs, ice cream, panettone, and sunscreen are other examples of products that benefit from seasonality, which boosts sales. Who hasn't found a panettone for less than half the price in February?

But when it comes to buying a brand new car, is it possible to find the perfect time to do it? As crazy as it may seem, the answer is: Yes! 

And now we at Senhor Carros ask you: Do you know the best times of year to do this? If you answered no, then you need to read today's article.

If you're looking for your brand new car, we'll show you the best time to buy one. Check it out!

It's important to point out that opinions vary greatly from person to person, and each individual has their own specific theories. 

Therefore, our goal is not to present an absolute truth, nor to establish a specific period, but rather to talk about what are undoubtedly the best times when it comes to buying a brand new car. Shall we begin?

The end of the year is perhaps the most cited time to buy a new vehicle, especially in the last four months between September and December. 

This is a good time, after all it's possible to find vehicles with discounts in the range of up to 15%. 

This price reduction occurs because automakers aim to clear out their inventory of current year models, as the following year's vehicles are arriving at dealerships. 

Another factor that contributes to the end of the year being a good time to buy your new car is the slowdown in sales, since many people are already starting to worry about and plan their vacations and end-of-year celebrations. 

As a large portion of the budget begins to be directed towards this, sales naturally fall. This forces many stores and dealerships to run promotions to attract buyers. 

Another point to consider during the end-of-year period is the pressure that salespeople face to meet their annual targets. 

If the end of the year is approaching and this hasn't happened yet, rest assured they'll make it easier for you to take a car home. And to do so, you can get some bonuses like IPVA exemption, accessory installation, a full tank of gas, or even some kind of discount. 

Another factor that favors purchases in the last months of the year is that many people start receiving their thirteenth salary, either in full or in installments. 

So perhaps this is the only opportunity the person has to make a major investment, such as thinking about buying a new car, once they have extra money available. 

But since not everything is rosy in the automotive market, there's one aspect that needs attention: Depreciation!

If the promotion refers to a current year car, the future loss due to depreciation can be significant. Consider the following example:

If a 2019/19 model vehicle was being offered for sale in December, it will depreciate more in the future than a 2019/20 model. 

This depreciation can be even greater when the vehicle lacks any updates in terms of design or equipment package that the next year's model will receive. 

But as many know, the automotive market isn't exactly fair. Especially when we're talking about brand new cars. 

The beginning of the year is another good time to buy a brand new car, but for that, the buyer needs to have a little patience. Although many don't believe it, it's possible to have some advantages in acquiring your new vehicle between January and February. 

The main advantages in this case are very similar to those of end-of-year purchases, such as the need to clear out the previous year's vehicle inventory.

If this was already necessary in the last few months, just imagine what it will be like after the new year. 

Furthermore, at the beginning of the year it is possible to have access to updated vehicles, which reduces the chances of buying an outdated version or one that is even going out of production, thus having to deal with even greater depreciation in the future. 

However, many people don't care about that and say they buy the car to use it and not thinking about selling it, even though it's important to think about future resale. 

Finally, another reason why buying your new car at the beginning of the year can be a good idea is the advantage of sales still being relatively slow. 

While people are focused on parties and vacations after New Year's Eve at the end of the year, their main concerns are property tax, vehicle tax, school supplies, and enrolling their children in school.

As a result, vehicle sales are falling, and dealerships are once again resorting to promotions.  

At this point you might be wondering: "Wow, but will I have to wait until the end or beginning of the year to get a good deal?" We'll tell you that's not the case! 

Another good option when it comes to the best time to buy a brand new car is to wait for the last week of each month. 

Just as at the end of the year, when salespeople are under pressure to meet annual targets, there is also pressure to meet monthly sales figures. Although it is less intense, the pressure is still there. 

So, going to the dealership at the end of each month is a great strategy to get a discount, installation of an optional extra, or even a year of free insurance. 

Something very common in sales during the last week of the month is winning a full tank of gas, which isn't a bad deal considering fuel prices aren't that cheap. 

One tip for success is to monitor sales trends for that month. A great option for tracking sales is through the FIPE table.

With a monthly sales report in hand, it's easy to know if sales are weak. 

If business is slow, you can be sure that most sellers will make an even greater effort to get you to buy your new car and even offer some benefits with that purchase. 

Unlike the products we mentioned at the beginning of this article, unfortunately there is no specific time or month that is guaranteed to be a good deal when buying a new car. 

Yes, there are several options, and it's important to carefully consider which would be best for you. The worst thing you can do is buy on impulse. 

The most important thing when buying a new car is to focus on the negotiation itself, regardless of the chosen date.

Unfortunately, many people are impatient and end up missing out on good business opportunities simply because they are in a hurry. 

It is very common for buyers not to compare prices on the manufacturer's website or on buy-and-sell websites, which reduces their room for negotiation. 

So, regardless of the chosen time of year, one thing must be kept in mind: Buying in cash will always be the best option. If that's not possible, try to increase the down payment as much as possible. 

If the majority of the vehicle is financed, the benefits we mentioned may not be as significant, mainly due to interest rates, which tend to increase during times of crisis. 

Now we ask you: Have you ever researched or bought a brand new car during any of the periods mentioned? What was the result? Share your story with us and other readers in the comments.