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How to sell your car online and get a fair price.
Want to get rid of your vehicle without losing money? It's simple! Learn how to sell your car online and get a fair price.
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The way we do business has changed in recent years, and the trend is for the migration to the virtual environment to become increasingly frequent and natural, but tell us, have you ever thought about how to sell your car online?
More than that, have you ever thought about how to sell your car online and get a fair price for it? Well, although it may seem surreal, it's a much simpler task than most people imagine.
To make the process easier for you, we at Senhor Carros have prepared a complete, meticulously crafted article to teach you how to sell your car online, with a bonus: getting a fair price!
So, shall we check it out?
5 Reasons to Sell Your Car Online
Before showing you how to sell your car online, let's show you the main reasons why you should sell your vehicle on the web.
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1. Your car will not be impounded.
One of the main problems when selling your car is that it often needs to be kept at a dealership or parking lot just for display.
By listing your car for sale online, you can continue using the platform and schedule visits from potential buyers.
2. Higher profit
When you choose to sell your vehicle online, you don't have to pay the dealership commission or parking fees for the sale of your vehicle.
When you choose to sell your car online, you negotiate directly with the buyer of your vehicle, and this automatically increases your profit margin.
3. Security
Security is another very important reason to choose online sales, as you will be negotiating the sale of your car, not a salesperson. This makes the sales process much more functional and, above all, secure.
4. Convenience
Convenience is another reason to opt for online sales, since there is no need for travel on the part of either the seller or the buyer.
Through messages and photos, it's possible to access a range of information about the vehicle, as well as its condition.
Convenience in this case is a two-way street, being useful for both the seller and the buyer.
5. Greater reach
When a car is for sale at a dealership or sales lot, it sits there, waiting for a potential buyer to come to it.
When you choose to sell your car online, your car goes to the buyers. This allows you to reach a wider range of potential buyers, increasing your chances of making a sale.
Now that you've learned that selling your car online is much more advantageous, it's time to learn how to do it in practice.
How to sell your car online and get a fair price.
Just as important as buying a car is selling it. Before selling a car, many factors need to be taken into consideration to ensure a fair deal and that no one suffers a loss, and the best way to achieve this is through an online sale.
Check out all the tips for selling your car online now.
Your sale begins the moment you buy.
Although it might sound a bit crazy, this is something almost no one thinks about. The sale of your car literally begins the moment you buy it.
Therefore, it's important to pay attention to a number of details and not be guided solely by emotion. The items that affect the sale of your car are:
ImportImported cars have high import taxes that are unlikely to be passed on to the second owner;
Financing: The interest paid on your car loan will also not be passed on to the future buyer;
Color: Basic colors are better for resale; cars with extravagant colors are harder to sell and lose more value.
Standard features: Stripped-down cars, lacking standard features, tend to depreciate more and face greater resistance from buyers.
Brand and model: Some brands and models are more readily accepted in the market, being sold more easily and at fair prices.
Get a fair appraisal of your car.
Before listing your car for sale online, get a fair valuation for it.
Take into consideration everything you can imagine. Bodywork condition, paint, mileage, tire condition, accident history, maintenance, documentation, fines, and anything else you deem important.
Based on this, research the prices of similar car models to yours and finally, establish a fair price. Although our car is very special to us, that's no reason to sell it for more than it's worth.
Find out where to sell your car online.
Just as important as selling your car online is knowing where to list your vehicle for sale.
There are countless platforms today that offer this type of service; however, some are more established and functional than others.
Currently, the best options for selling your car online are OLX, Webmotors, and InstaCarro. Let's talk a little about each of them.
OLX
OLX is currently the largest classifieds website in Brazil and relies on technology to offer peace of mind during negotiations, for both buyers and sellers.
Through the website, it's possible to negotiate financing with retailers or even with individuals, ensuring the purchase is protected.
With this, the potential buyer can deposit the agreed-upon amount, and the funds are held while the parties handle the legal procedures, including the transfer of funds.
WebMotors
Webmotors is a well-known platform for advertising and selling cars, making it a great way to sell your car online.
Unlike OLX, it's not possible to buy or sell directly on the Webmotors website; the site acts only as an intermediary. Therefore, interested parties must contact the vehicle seller directly to complete the transaction outside of the website.
The advertisement on the website is paid, and the more visibility your ad has, the higher the price you will pay for it. The ad does not have an expiration date; once it is placed online, it will remain available until your vehicle is sold.
InstaCarro
InstaCarro was created in 2015 and has become a very popular alternative in São Paulo for those who want to sell their car online and are in a hurry. The platform promises to sell your car in just an hour and a half.
The secret is that the vehicle participates in an online auction with dealers. Currently, there are around 1,500 companies registered to buy vehicles from InstaCarro.
However, it's important to keep in mind that in this case, rushing might cause you to sell your vehicle for less than you want, since the platform also needs to make a profit.
After choosing the platform, comes an important part of how to sell your car online: Setting up the ad!
Setting up your ad
It's important to keep in mind that a good advertisement is more than halfway to selling your car online.
Although it's a relatively simple task, there are some tricks to keep in mind when describing your car for sale online.
Our main tips are:
Choose a quality platform: It has more user traffic and will give your ad more visibility, which increases the chances of sales;
Know your target audience: If you own a Fiat Uno, you're not going to write an ad saying the car is a great option for people with large families. Know your audience and communicate with them.
Create an attractive and direct title.Avoid clichéd phrases like "great opportunity" or "complete car." Get straight to the point: The title should include the make, name, model, and horsepower of your car, along with some other relevant information.
For example: Fiat Uno, 2015, 1.4 Flex engine, 4 doors. Ideally, the title should contain a maximum of 70 characters.
Description of your adThe description is the most important part of your listing. It's where the buyer can find all the information they need to decide whether to contact you.
The description should be quite detailed, precisely so that the customer can be sure that this is the ideal car for their needs.
Advertisements with little information are often ignored by potential buyers because they create additional difficulties for the buyer, who will need to request details of the deal and the vehicle's characteristics from the seller.
Classic example of an advertisement.
Your ad should contain:
- Vehicle characteristics;
- Mechanical information;
- Factory options for the model – such as air conditioning and electric locks;
- Accessories installed by you – such as DVD players, window tinting, and alarms;
- Possible malfunctions or defects;
- Positive points;
- Price and payment method clearly stated.
Here's a classic example of an advertisement:
Fiat Uno, 2015, 1.4 Flex engine, 4 doors.
For sale: Fiat Uno, 2015, 1.4 flex, 4-door.
Features:
- 50,000 kilometers driven;
- Air conditioning;
- Electric locks and windows;
- Power steering.
- 15-inch alloy wheels;
- GPS navigation system;
- Parking sensor.
Car used for highway driving, with all maintenance done at the dealership and still under warranty. Has a small scratch on the rear bumper. Upholstery in excellent condition and tires with more than half their life remaining.
A comfortable, quiet, and economical vehicle, making it a great option for singles or couples who need to commute to work and plan to travel on weekends.
Total cash value R$ 30 thousand.
Furthermore, a natural way to increase the visibility of your ad and consequently raise your chances of making a sale is to share the sales link on your social media.
Don't forget the photos!
The first thing to consider regarding photos is the quantity. Statistics show that the ideal number of photos for your ad ranges between four and seven.
If you include fewer than four photos, your ad may appear incomplete, and if you use more than seven clicks, it may end up scattering attention.
We will now show you the main tips for photographing and selling your car online for a fair price. Check it out.
Improve the appearance
Before you start taking photos, you need to give your vehicle a good appearance. So, wash and wax it to make it look its best on the outside, but don't forget the interior.
Clean the seats and carpets, and if possible, vacuum them. Interior cleanliness is a major selling point and is noticed by potential buyers.
Find a suitable place to take photos.
Photos of your car shouldn't be taken in a dark place, nor in strong sunlight; the ideal is to find a balance.
The right balance can be found in an open garage or parking lot with minimal shade. For exterior photos, finding a middle ground is very important, as it highlights the car's details and curves.
For interiors, the advice is the complete opposite. To enhance the interior details, the ideal is to find an extremely well-lit location to take the photos.
Best angles
When it comes to selling your car online, there are some essential photo angles.
The photographs should show the front and rear profile of the car. Side photos should also be included in the sales portfolio. Images of the interior showing the seats, dashboard, and console are essential, as are images of the engine.
Ideally, you should use a cell phone with a good quality camera, or literally opt for a camera when taking pictures. The higher the quality, the better.
Seeking professional help is a good idea.
One way to improve the quality of your car photos and even increase their resale value is to seek help from a professional photographer. Many photographers already offer this type of service at affordable prices.
And because it's a professional job, opting for a photoshoot of your car can even help increase its asking price. It's literally an investment.
Being attentive is essential.
Simply posting your ad on the sales platform and expecting your car to sell itself automatically isn't enough.
Online shoppers are used to the speed of the internet and want fast and efficient service when they decide to buy something.
Many potential buyers will form their first impression of the seller through the online interaction they receive.
Therefore, it is essential to assist customers as quickly as possible, whether through platform chat, WhatsApp, phone, or even email, answering questions and being open to negotiations.
Be open to negotiations.
When it comes to selling cars, being open to negotiation is very important. It's not necessarily necessary to drastically reduce the price or negotiate the asking price.
In some situations, negotiations may include payment terms, vehicle delivery, documentation fees, maintenance, and any other issue. That's why listening to what potential buyers have to say is so important.
The internet has completely changed the way people search for vehicles for sale, playing an increasingly important role in negotiations.
Therefore, it is essential for any seller to understand this change and know how to create an effective advertisement, capable of standing out from the competition and reaching the ideal buyer as quickly as possible.
Conclusion
Online car sales are undoubtedly the future of buying and reselling automobiles, and adapting to this change is extremely important.
Now that you know how to sell your car online, we'd like to know if you have any questions or suggestions about selling cars online. If so, just leave a comment below.
After learning how to sell your car online, how about finding out which car manufacturer sells the most cars in Brazil?
Remember that the sale of your car begins with its purchase, so choosing a manufacturer with the highest number of sales can make future negotiations easier.
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