{"id":9861,"date":"2021-06-01T19:01:34","date_gmt":"2021-06-01T19:01:34","guid":{"rendered":"https:\/\/senhorcarros.com\/?p=9861"},"modified":"2021-10-18T21:23:54","modified_gmt":"2021-10-18T21:23:54","slug":"preco-dos-carros-no-brasil","status":"publish","type":"post","link":"https:\/\/senhorcarros.com\/es\/preco-dos-carros-no-brasil\/","title":{"rendered":"Precios de los coches en Brasil: \u00bfPor qu\u00e9 son tan caros? La respuesta definitiva"},"content":{"rendered":"<!--advertisement--><div class=\"mx-5 sm:mx-0 sm:text-3xl text-2xl font-medium title-font mb-4 text-gray-900 text-left\">\n<h2 id=\"0-conhe%C3%A7a-os-motivos-pelo-alto-pre%C3%A7o-dos-carros-no-brasil\">Descubra las razones del alto precio de los coches en Brasil<\/h2>\n<\/div><!--image--><div class=\"px-5 sm:px-0 w-full sm:w-[800px] sm:ml-[50%] sm:-translate-x-2\/4 rounded-lg overflow-hidden mb-5 text-center\">\n<figure class=\"wp-block-uploadcare-image\"><img loading=\"lazy\" alt=\"Mas, afinal, por que o pre\u00e7o dos carros no Brasil \u00e9 t\u00e3o caro?\"  id=\"11340\" src=\"https:\/\/ucarecdn.com\/cd7dad43-88cf-45d9-9fc4-67bf8e2aefd2\/\" class=\"w-full object-cover object-center border mx-auto uploadcare-image\"\/><figcaption class=\"mt-5 text-xs text-center border-b pb-4\" >Pero, al fin y al cabo, \u00bfpor qu\u00e9 los precios de los coches en Brasil son tan caros?<\/figcaption><\/figure>\n<\/div><!--image--><div class=\"mx-5 sm:mx-0 prose leading-relaxed text-lg mb-5 text-left\">\n<p>Si usted es un apasionado de los autom\u00f3viles, ya se habr\u00e1 quejado del alto precio de los autom\u00f3viles en Brasil, de la misma manera que se habr\u00e1 preguntado por qu\u00e9 los veh\u00edculos son tan caros aqu\u00ed, lo que hace muy dif\u00edcil no s\u00f3lo comprarlos sino tambi\u00e9n comprarlos. mantenimiento de un coche.&nbsp;<\/p>\n<\/div><div class=\"mx-5 sm:mx-0 prose leading-relaxed text-lg mb-5 text-left\">\n<p>Los brasile\u00f1os tienen todos los motivos para quejarse de los altos precios de los coches nuevos y ahora tambi\u00e9n de los usados y seminuevos.&nbsp;<\/p>\n<\/div><div class=\"mx-5 sm:mx-0 prose leading-relaxed text-lg mb-5 text-left\">\n<p>Algunos hablan de Costo Brasil, otros de Riesgo Brasil, y tambi\u00e9n existe el t\u00e9rmino Beneficio Brasil.&nbsp;<\/p>\n<\/div><div class=\"mx-5 sm:mx-0 prose leading-relaxed text-lg mb-5 text-left\">\n<p>De hecho, hay muchas cajas negras relacionadas con el precio de los autom\u00f3viles en Brasil.&nbsp;<\/p>\n<\/div><div class=\"mx-5 sm:mx-0 prose leading-relaxed text-lg mb-5 text-left\">\n<p>Despu\u00e9s de mucho estudio, investigaci\u00f3n y conversaciones con economistas especializados en el mercado automotriz, nuestros expertos revelan las verdaderas razones por las que los autos son tan caros en Brasil.&nbsp;<\/p>\n<\/div><div class=\"mx-5 sm:mx-0 prose leading-relaxed text-lg mb-5 text-left\">\n<p>Si siempre te has preguntado y debatido con amigos por qu\u00e9 pagamos tanto por coches, motos, furgonetas y camiones, \u00a1es hora de descubrir la verdad!<\/p>\n<\/div><div class=\"mx-5 sm:mx-0 prose leading-relaxed text-lg mb-5 text-left\">\n<p>\u00bfVamonos?<\/p>\n<\/div><div class=\"wp-block-lazyblock-cta lazyblock-cta-ZzazYR\">\n  <section class=\"cta mx-5 sm:mx-0 text-gray-600 body-font my-10 border-gray-200 border-b border-l border-r sm:border-0\">\n    <div class=\"h-1 bg-gray-200 rounded overflow-hidden\">\n 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           Por qu\u00e9 un coche nuevo cuesta m\u00e1s en S\u00e3o Paulo              <\/p>\n              <a href=\"https:\/\/senhorcarros.com\/es\/carro-0km-custa-mais-em-sao-paulo\/\"  data-analytics-label=\"anchorButton\" data-action=\"analytics#trackCTA\" >\n                <button class=\"flex w-5\/6 m-auto mt-2 border-0 py-1 px-3 focus:outline-none rounded\">                \n                  <p class=\"text-center w-full\" style=\"font-size: 0.67rem;\">\n                    Sigue leyendo                  <\/p>\n                <\/button>\n              <\/a>\n              <p class=\"text-gray-500 text-center mt-1\" style=\"font-size: 0.50rem;\">\n                Seguir\u00e1s en el mismo lugar              <\/p>\n            <\/div>\n          <\/div>\n        <\/div>\n          <\/div>\n  <\/div>\n  <\/section>\n\n<\/div><!--advertisement--><div class=\"mx-5 sm:mx-0 sm:text-3xl text-2xl font-medium title-font mb-4 text-gray-900 text-left\">\n<h2 id=\"1-brasil-tem-os-carros-mais-caros-do-mundo-\">Brasil tiene los autos m\u00e1s caros del mundo <\/h2>\n<\/div><div class=\"mx-5 sm:mx-0 prose leading-relaxed text-lg mb-5 text-left\">\n<p>Brasil es hoy uno de los lugares m\u00e1s caros del mundo para comprar y mantener un autom\u00f3vil.&nbsp;<\/p>\n<\/div><div class=\"mx-5 sm:mx-0 prose leading-relaxed text-lg mb-5 text-left\">\n<p>Una encuesta realizada en 2016 por el corredor financiero brit\u00e1nico Car Finance 247 compar\u00f3 el precio de un Volkswagen Golf 1.4 en varios pa\u00edses donde se vende.&nbsp;<\/p>\n<\/div><div class=\"mx-5 sm:mx-0 prose leading-relaxed text-lg mb-5 text-left\">\n<p>Brasil present\u00f3 el modelo m\u00e1s caro del planeta, \u00bfpuedes creerlo?<\/p>\n<\/div><div class=\"mx-5 sm:mx-0 prose leading-relaxed text-lg mb-5 text-left\">\n<p>En Australia, por ejemplo, cuesta 64% del importe que se cobra aqu\u00ed. En India, el mismo coche se puede comprar por s\u00f3lo 38%.&nbsp;<\/p>\n<\/div><div class=\"mx-5 sm:mx-0 prose leading-relaxed text-lg mb-5 text-left\">\n<p>Otro estudio m\u00e1s reciente, esta vez realizado en 2019, demostr\u00f3 que las cosas segu\u00edan igual o incluso empeoraban.<\/p>\n<\/div><div class=\"mx-5 sm:mx-0 prose leading-relaxed text-lg mb-5 text-left\">\n<p>Este estudio compar\u00f3 el salario m\u00ednimo en todos los pa\u00edses que vend\u00edan el Toyota Corolla y mostr\u00f3 que en ese momento, los brasile\u00f1os necesitaban trabajar ocho a\u00f1os m\u00e1s que un japon\u00e9s o un alem\u00e1n para comprar el mismo modelo.<\/p>\n<\/div><div class=\"mx-5 sm:mx-0 prose leading-relaxed text-lg mb-5 text-left\">\n<p>El estudio en cuesti\u00f3n mostr\u00f3 que en Jap\u00f3n el Corolla costaba 15,4 salarios m\u00ednimos, en Alemania 18,4 salarios m\u00ednimos, en Estados Unidos 19,9 salarios m\u00ednimos y en Brasil la incre\u00edble cifra de 119,2 salarios m\u00ednimos.<\/p>\n<\/div><div class=\"mx-5 sm:mx-0 prose leading-relaxed text-lg mb-5 text-left\">\n<p>Incluso en nuestra vecina Argentina, que atraviesa dificultades econ\u00f3micas desde hace a\u00f1os, es m\u00e1s f\u00e1cil comprar un ejemplar. All\u00ed, \u201cs\u00f3lo\u201d se necesitan 112,4 salarios m\u00ednimos para comprar el Coroll\u00e3o.<\/p>\n<\/div><div class=\"mx-5 sm:mx-0 prose leading-relaxed text-lg mb-5 text-left\">\n<p>Adem\u00e1s, en pa\u00edses como Estados Unidos, Alemania y Jap\u00f3n, los autom\u00f3viles duran m\u00e1s kil\u00f3metros que en Brasil debido a la calidad de las carreteras y del asfalto de las ciudades.&nbsp;<\/p>\n<\/div><!--advertisement--><div class=\"mx-5 sm:mx-0 sm:text-3xl text-2xl font-medium title-font mb-4 text-gray-900 text-left\">\n<h2 id=\"2-7-motivos-do-pre%C3%A7o-dos-carros-no-brasil-serem-caros-\">7 razones por las que los precios de los autom\u00f3viles en Brasil son caros <\/h2>\n<\/div><div class=\"mx-5 sm:mx-0 prose leading-relaxed text-lg mb-5 text-left\">\n<p>Despu\u00e9s de haberte enojado un poco con la comparaci\u00f3n en otros pa\u00edses, ahora te mostraremos las verdaderas razones por las que el precio de los autos en Brasil es tan caro.<\/p>\n<\/div><!--advertisement--><div class=\"mx-5 sm:mx-0 sm:text-3xl text-2xl font-medium title-font mb-4 text-gray-900 text-left\">\n<h3 id=\"3-7-impostos-\">7. Impuestos <\/h3>\n<\/div><!--image--><div class=\"px-5 sm:px-0 w-full sm:w-[800px] sm:ml-[50%] sm:-translate-x-2\/4 rounded-lg overflow-hidden mb-5 text-center\">\n<figure class=\"wp-block-uploadcare-image\"><img loading=\"lazy\" alt=\"Mas, afinal, por que o pre\u00e7o dos carros no Brasil \u00e9 t\u00e3o caro?\"  id=\"9863\" src=\"https:\/\/ucarecdn.com\/681058e0-b77a-46fc-bd05-f1777cb173a2\/\" class=\"w-full object-cover object-center border mx-auto uploadcare-image\"\/><figcaption class=\"mt-5 text-xs text-center border-b pb-4\" >Pero, al fin y al cabo, \u00bfpor qu\u00e9 los precios de los coches en Brasil son tan caros?<\/figcaption><\/figure>\n<\/div><!--image--><div class=\"mx-5 sm:mx-0 prose leading-relaxed text-lg mb-5 text-left\">\n<p>Empezamos por lo obvio: los impuestos.&nbsp;<\/p>\n<\/div><div class=\"mx-5 sm:mx-0 prose leading-relaxed text-lg mb-5 text-left\">\n<p>Los impuestos que componen el precio de un autom\u00f3vil en Brasil hoy son:<\/p>\n<\/div><div class=\"mx-5 sm:mx-0 prose text-left mb-5\">\n<ul><li>IPI: Impuesto sobre Producto Industrializado;<\/li><li>ICMS: Impuesto a la Circulaci\u00f3n de Bienes y Servicios;<\/li><li>PIS: Programa de Integraci\u00f3n Social;<\/li><li>COFINS: Aporte para el Financiamiento de la Seguridad Social;<\/li><li>II: Impuesto de Importaci\u00f3n, para veh\u00edculos importados.&nbsp;<\/li><\/ul>\n<\/div><div class=\"mx-5 sm:mx-0 prose leading-relaxed text-lg mb-5 text-left\">\n<p>Esto significa autom\u00e1ticamente que un veh\u00edculo que sale de f\u00e1brica puede costar entre 33% y 47% m\u00e1s solo por los impuestos.<\/p>\n<\/div><div class=\"mx-5 sm:mx-0 prose leading-relaxed text-lg mb-5 text-left\">\n<p>Seg\u00fan expertos del sector y ANFAVEA \u2013 Asociaci\u00f3n Nacional de Fabricantes de Veh\u00edculos a Motor:<\/p>\n<\/div><div class=\"mx-5 sm:mx-0 prose leading-relaxed text-lg mb-5 text-left\">\n<p>\u201cSe cobran varios impuestos a lo largo de la cadena de producci\u00f3n. Materias primas, mano de obra, equipos, espacio, etc. Todo esto aumenta el costo de producci\u00f3n, adem\u00e1s de generar impuestos sobre impuestos\u201d.&nbsp;<\/p>\n<\/div><!--advertisement--><div class=\"mx-5 sm:mx-0 sm:text-3xl text-2xl font-medium title-font mb-4 text-gray-900 text-left\">\n<h3 id=\"4-6-custo-brasil\">6. Costo de Brasil<\/h3>\n<\/div><div class=\"mx-5 sm:mx-0 prose leading-relaxed text-lg mb-5 text-left\">\n<p>El costo de Brasil es otra raz\u00f3n por la cual los precios de los autom\u00f3viles en el pa\u00eds son tan caros.<\/p>\n<\/div><div class=\"mx-5 sm:mx-0 prose leading-relaxed text-lg mb-5 text-left\">\n<p>Hablando m\u00e1s simplemente, Brazil Cost estudia la cadena de producci\u00f3n de varias empresas en diferentes pa\u00edses, recopilando datos a lo largo de los a\u00f1os.&nbsp;<\/p>\n<\/div><div class=\"mx-5 sm:mx-0 prose leading-relaxed text-lg mb-5 text-left\">\n<p>Es importante decir que no existen datos formales de estas empresas que permitan un an\u00e1lisis espec\u00edfico que conduzca al alto costo de producir un autom\u00f3vil en territorio brasile\u00f1o.<\/p>\n<\/div><div class=\"mx-5 sm:mx-0 prose leading-relaxed text-lg mb-5 text-left\">\n<p>En general, los autom\u00f3viles brasile\u00f1os son m\u00e1s caros debido a los altos impuestos, como acabamos de demostrar. Nadie sabe exactamente cu\u00e1nto contribuye este cargo al precio.&nbsp;<\/p>\n<\/div><div class=\"mx-5 sm:mx-0 prose leading-relaxed text-lg mb-5 text-left\">\n<p>De los estudios que m\u00e1s analizan Brasil en relaci\u00f3n al mercado mundial, uno se\u00f1ala que el veh\u00edculo producido aqu\u00ed puede costar hasta 8% m\u00e1s que en cualquier otro pa\u00eds del mundo.<\/p>\n<\/div><div class=\"mx-5 sm:mx-0 prose leading-relaxed text-lg mb-5 text-left\">\n<p>Desde el punto de vista de los fabricantes de autom\u00f3viles, esto se debe a la falta de estabilidad en nuestro mercado.&nbsp;<\/p>\n<\/div><div class=\"mx-5 sm:mx-0 prose leading-relaxed text-lg mb-5 text-left\">\n<p>En general, la l\u00f3gica utilizada por los fabricantes de autom\u00f3viles es mantener los precios altos cuando la econom\u00eda se est\u00e1 calentando, para resistir per\u00edodos de precios bajos y no tener p\u00e9rdidas significativas.&nbsp;<\/p>\n<\/div><div class=\"mx-5 sm:mx-0 prose leading-relaxed text-lg mb-5 text-left\">\n<p>Adem\u00e1s, el costo operativo en Brasil es muy caro.<\/p>\n<\/div><div class=\"mx-5 sm:mx-0 prose leading-relaxed text-lg mb-5 text-left\">\n<p>En un pa\u00eds de tama\u00f1o continental como Brasil, el transporte por carretera encarece mucho el transporte por carretera y el comprador es quien paga la factura.<\/p>\n<\/div><!--advertisement--><div class=\"mx-5 sm:mx-0 sm:text-3xl text-2xl font-medium title-font mb-4 text-gray-900 text-left\">\n<h3 id=\"5-5-lucro-brasil-\">5. Beneficio Brasil <\/h3>\n<\/div><div class=\"mx-5 sm:mx-0 prose leading-relaxed text-lg mb-5 text-left\">\n<p>El beneficio es beneficio en cualquier pa\u00eds, \u00bfverdad?<\/p>\n<\/div><div class=\"mx-5 sm:mx-0 prose leading-relaxed text-lg mb-5 text-left\">\n<p>Nadie produce ni fabrica nada que genere p\u00e9rdidas. La pregunta cuando hablamos del precio de los autom\u00f3viles en Brasil es la siguiente: \u00bfhay m\u00e1s ganancias aqu\u00ed que en otros pa\u00edses?<\/p>\n<\/div><div class=\"mx-5 sm:mx-0 prose leading-relaxed text-lg mb-5 text-left\">\n<p>A veces s\u00ed y a veces no.<\/p>\n<\/div><div class=\"mx-5 sm:mx-0 prose leading-relaxed text-lg mb-5 text-left\">\n<p>Las multinacionales son capaces de compensar malos momentos en algunos mercados, aumentando m\u00e1rgenes en otros que atraviesan mejores momentos.&nbsp;<\/p>\n<\/div><div class=\"mx-5 sm:mx-0 prose leading-relaxed text-lg mb-5 text-left\">\n<p>Brasil, antes de la crisis actual, ayud\u00f3 a cubrir momentos dif\u00edciles en Estados Unidos y Europa despu\u00e9s del Crash de 2008.<\/p>\n<\/div><div class=\"mx-5 sm:mx-0 prose leading-relaxed text-lg mb-5 text-left\">\n<p>Hoy en d\u00eda, los economistas dicen que los fabricantes de autom\u00f3viles aqu\u00ed han tenido que reducir los m\u00e1rgenes de los autom\u00f3viles comunes, tratando de compensar con mejores ganancias de los SUV y las camionetas.&nbsp;<\/p>\n<\/div><div class=\"mx-5 sm:mx-0 prose leading-relaxed text-lg mb-5 text-left\">\n<p>Esto explica por qu\u00e9 los SUV son cada vez m\u00e1s usados por los brasile\u00f1os.&nbsp;<\/p>\n<\/div><!--advertisement--><div class=\"mx-5 sm:mx-0 sm:text-3xl text-2xl font-medium title-font mb-4 text-gray-900 text-left\">\n<h3 id=\"6-4-status-\">4. Estado <\/h3>\n<\/div><!--image--><div class=\"px-5 sm:px-0 w-full sm:w-[800px] sm:ml-[50%] sm:-translate-x-2\/4 rounded-lg overflow-hidden mb-5 text-center\">\n<figure class=\"wp-block-uploadcare-image\"><img loading=\"lazy\" alt=\"Mas, afinal, por que o pre\u00e7o dos carros no Brasil \u00e9 t\u00e3o caro?\"  id=\"11341\" src=\"https:\/\/ucarecdn.com\/88cfa3a6-c4b0-4ef9-9c6a-ceb47c517a6a\/\" class=\"w-full object-cover object-center border mx-auto uploadcare-image\"\/><figcaption class=\"mt-5 text-xs text-center border-b pb-4\" >Pero, al fin y al cabo, \u00bfpor qu\u00e9 los precios de los coches en Brasil son tan caros?<\/figcaption><\/figure>\n<\/div><!--image--><div class=\"mx-5 sm:mx-0 prose leading-relaxed text-lg mb-5 text-left\">\n<p>S\u00ed, por est\u00fapido que parezca, los brasile\u00f1os pagan, y caro, por las marcas en todos los segmentos de consumo.&nbsp;<\/p>\n<\/div><div class=\"mx-5 sm:mx-0 prose leading-relaxed text-lg mb-5 text-left\">\n<p>Entonces, \u00bfpor qu\u00e9 ser\u00eda diferente con los coches?&nbsp;<\/p>\n<\/div><div class=\"mx-5 sm:mx-0 prose leading-relaxed text-lg mb-5 text-left\">\n<p>Incluso entre las marcas que no se consideran premium, hay modelos que confieren m\u00e1s estatus a los compradores, como los m\u00e1s cotizados SUV o las exclusivas camionetas pickup de gran tama\u00f1o.&nbsp;<\/p>\n<\/div><div class=\"mx-5 sm:mx-0 prose leading-relaxed text-lg mb-5 text-left\">\n<p>Esto por supuesto tiene un precio. Y los brasile\u00f1os pagan (mucho) por ello.<\/p>\n<\/div><!--advertisement--><div class=\"mx-5 sm:mx-0 sm:text-3xl text-2xl font-medium title-font mb-4 text-gray-900 text-left\">\n<h3 id=\"7-3-apropria%C3%A7%C3%A3o-de-valor-\">3. Apropiaci\u00f3n de valor <\/h3>\n<\/div><div class=\"mx-5 sm:mx-0 prose leading-relaxed text-lg mb-5 text-left\">\n<p>\u00bfAlguna vez te has preguntado por qu\u00e9 el caf\u00e9 es m\u00e1s caro en el aeropuerto que en cualquier otro lugar?&nbsp;<\/p>\n<\/div><div class=\"mx-5 sm:mx-0 prose leading-relaxed text-lg mb-5 text-left\">\n<p>\u00bfY por qu\u00e9 pagamos de todos modos? Por las prisas, por las ganas, por la falta de opciones.&nbsp;<\/p>\n<\/div><div class=\"mx-5 sm:mx-0 prose leading-relaxed text-lg mb-5 text-left\">\n<p>A esto se le llama apropiaci\u00f3n de valor.&nbsp;<\/p>\n<\/div><div class=\"mx-5 sm:mx-0 prose leading-relaxed text-lg mb-5 text-left\">\n<p>Esto se aplica en algunas categor\u00edas de coches m\u00e1s exclusivas, o incluso en marcas que est\u00e1n al l\u00edmite de la capacidad de sus f\u00e1bricas.&nbsp;<\/p>\n<\/div><div class=\"mx-5 sm:mx-0 prose leading-relaxed text-lg mb-5 text-left\">\n<p>Si vende todo lo que produce, cobra tanto como el cliente est\u00e9 dispuesto a pagar.&nbsp;<\/p>\n<\/div><div class=\"mx-5 sm:mx-0 prose leading-relaxed text-lg mb-5 text-left\">\n<p>A esto se le llama Pricing Power, la capacidad de estirar el precio sin perder resultados y sin enviar clientes a la competencia.&nbsp;<\/p>\n<\/div><div class=\"mx-5 sm:mx-0 prose leading-relaxed text-lg mb-5 text-left\">\n<p>Honda, por ejemplo, es especialista en este tipo de pr\u00e1cticas.<\/p>\n<\/div><div class=\"mx-5 sm:mx-0 prose leading-relaxed text-lg mb-5 text-left\">\n<p>Quienes tienen capacidad ociosa en la f\u00e1brica suelen relajar un poco los precios. Porque los inventarios generan costos.&nbsp;<\/p>\n<\/div><div class=\"mx-5 sm:mx-0 prose leading-relaxed text-lg mb-5 text-left\">\n<p>\u00c9sta es la vieja ley de la oferta y la demanda en su forma m\u00e1s cruda.&nbsp;<\/p>\n<\/div><!--advertisement--><div class=\"mx-5 sm:mx-0 sm:text-3xl text-2xl font-medium title-font mb-4 text-gray-900 text-left\">\n<h3 id=\"8-2-valor-agregado-\">2. Valor a\u00f1adido <\/h3>\n<\/div><div class=\"mx-5 sm:mx-0 prose leading-relaxed text-lg mb-5 text-left\">\n<p>Esta es la modalidad que m\u00e1s favorece el margen de ganancias de los fabricantes de autom\u00f3viles.&nbsp;<\/p>\n<\/div><div class=\"mx-5 sm:mx-0 prose leading-relaxed text-lg mb-5 text-left\">\n<p>Son los veh\u00edculos m\u00e1s equipados, que incorporan numerosos elementos de comodidad, confort y seguridad, adem\u00e1s de equipamientos y accesorios est\u00e9ticos.&nbsp;<\/p>\n<\/div><div class=\"mx-5 sm:mx-0 prose leading-relaxed text-lg mb-5 text-left\">\n<p>Cuanto m\u00e1s equipado est\u00e9, m\u00e1s m\u00e1rgenes podr\u00e1 el fabricante de autom\u00f3viles agregar en estos elementos, aumentando el margen de beneficio general del veh\u00edculo.&nbsp;<\/p>\n<\/div><div class=\"mx-5 sm:mx-0 prose leading-relaxed text-lg mb-5 text-left\">\n<p>Por eso hay tantas versiones especiales, versiones aventureras. \u00c9stas son formas de maximizar las ganancias.&nbsp;<\/p>\n<\/div><!--advertisement--><div class=\"mx-5 sm:mx-0 sm:text-3xl text-2xl font-medium title-font mb-4 text-gray-900 text-left\">\n<h3 id=\"9-1-custos-da-nova-modalidade-\">1. Costos de la nueva modalidad <\/h3>\n<\/div><div class=\"mx-5 sm:mx-0 prose leading-relaxed text-lg mb-5 text-left\">\n<p>Se trata de un costo algo complejo que refleja directamente el precio de los autom\u00f3viles en Brasil.<\/p>\n<\/div><div class=\"mx-5 sm:mx-0 prose leading-relaxed text-lg mb-5 text-left\">\n<p>Los fabricantes de autom\u00f3viles se encuentran actualmente en la fase m\u00e1s desafiante de su existencia.&nbsp;<\/p>\n<\/div><div class=\"mx-5 sm:mx-0 prose leading-relaxed text-lg mb-5 text-left\">\n<p>El modelo de negocio est\u00e1 dando un vuelco con una serie de tendencias, como la electrificaci\u00f3n, la automatizaci\u00f3n, la conectividad, el uso compartido y muchas otras.<\/p>\n<\/div><div class=\"mx-5 sm:mx-0 prose leading-relaxed text-lg mb-5 text-left\">\n<p>Los costes de entrar en este nuevo universo de la movilidad son muy elevados y sin una garant\u00eda clara de retorno.&nbsp;<\/p>\n<\/div><div class=\"mx-5 sm:mx-0 prose leading-relaxed text-lg mb-5 text-left\">\n<p>Tienen que pensar en este nuevo mundo, sin dejar de lado el mundo actual.&nbsp;<\/p>\n<\/div><div class=\"mx-5 sm:mx-0 prose leading-relaxed text-lg mb-5 text-left\">\n<p>As\u00ed, adem\u00e1s de que los fabricantes de autom\u00f3viles compet\u00edan entre s\u00ed, comenzaron a competir contra nuevos actores, como el transporte basado en aplicaciones, el alquiler de coches y muchos otros.&nbsp;<\/p>\n<\/div><div class=\"mx-5 sm:mx-0 prose leading-relaxed text-lg mb-5 text-left\">\n<p>Es casi como cargar combustible en un avi\u00f3n en pleno vuelo.<\/p>\n<\/div><div class=\"mx-5 sm:mx-0 prose leading-relaxed text-lg mb-5 text-left\">\n<p>Es muy probable que los fabricantes de autom\u00f3viles que no se reinventen se queden en el camino y que surjan nuevas fusiones y asociaciones.&nbsp;<\/p>\n<\/div><div class=\"mx-5 sm:mx-0 prose leading-relaxed text-lg mb-5 text-left\">\n<p>Con tantas inversiones necesarias, no espere el milagro de tener coches m\u00e1s baratos en un futuro pr\u00f3ximo.&nbsp;<\/p>\n<\/div><div class=\"mx-5 sm:mx-0 prose leading-relaxed text-lg mb-5 text-left\">\n<p>El milagro, de hecho, ser\u00e1 tener movilidad total sin necesidad de disponer de coches caros y en este punto ya est\u00e1 girando la llave.&nbsp;<\/p>\n<\/div><div class=\"mx-5 sm:mx-0 prose leading-relaxed text-lg mb-5 text-left\">\n<p>Y para que la llave gire por completo, alguien necesita mantener abastecidas las arcas de los fabricantes de autom\u00f3viles.&nbsp;<\/p>\n<\/div><!--advertisement--><div class=\"mx-5 sm:mx-0 sm:text-3xl text-2xl font-medium title-font mb-4 text-gray-900 text-left\">\n<h2 id=\"10-desvaloriza%C3%A7%C3%A3o-%C3%A9-outro-peso-no-bolso-do-brasileiro-\">La devaluaci\u00f3n es otra carga para los bolsillos de los brasile\u00f1os <\/h2>\n<\/div><div class=\"mx-5 sm:mx-0 prose leading-relaxed text-lg mb-5 text-left\">\n<p>Otro factor importante que debemos tener en cuenta es la depreciaci\u00f3n del coche nuevo.<\/p>\n<\/div><div class=\"mx-5 sm:mx-0 prose leading-relaxed text-lg mb-5 text-left\">\n<p>Se estima que, en promedio, se pierden 10% del valor del auto una vez realizada la compra.&nbsp;<\/p>\n<\/div><div class=\"mx-5 sm:mx-0 prose leading-relaxed text-lg mb-5 text-left\">\n<p>La Hacienda Federal dispone de una tabla para calcular la depreciaci\u00f3n de los veh\u00edculos que apunta a una devaluaci\u00f3n anual del orden de 20% para los turismos.&nbsp;<\/p>\n<\/div><div class=\"wp-block-lazyblock-cta lazyblock-cta-Z1nF9Jd\">\n  <section class=\"cta mx-5 sm:mx-0 text-gray-600 body-font my-10 border-gray-200 border-b border-l border-r sm:border-0\">\n    <div class=\"h-1 bg-gray-200 rounded overflow-hidden\">\n      <div class=\"w-24 h-full\"><\/div>\n    <\/div>\n    <div class=\"container px-5 pt-6 pb-6 mx-auto flex flex-wrap\" data-anchor-target=\"lazyBlock\">    \n    \n              <a class=\"flex flex-wrap content-center w-full mb-4 md:hidden\" href=\"https:\/\/senhorcarros.com\/es\/carros-usados-estao-caros\/\"  data-analytics-label=\"ctaImage\" data-action=\"analytics#trackCTA\" aria-label=\"\u00bfPor qu\u00e9 son caros los coches usados?\">\n          <div class=\"m-auto float-none\">\n            <img loading=\"lazy\" src=\"https:\/\/cdn.adtechpanda.com\/845aff7b-aa0c-4d64-89a3-f32194d88a60\/\" alt=\"\">\n          <\/div>\n        <\/a>\n            <h2 class=\"w-full sm:text-3xl text-2xl text-gray-900 font-medium title-font mb-2 text-center md:text-left md:w-2\/5\">\n        <a href=\"https:\/\/senhorcarros.com\/es\/carros-usados-estao-caros\/\" data-analytics-label=\"ctaTitle\" data-action=\"analytics#trackCTA\" aria-label=\"\u00bfPor qu\u00e9 son caros los coches usados?\">\n            \u00bfPor qu\u00e9 son caros los coches usados?        <\/a>\n      <\/h2>\n      <div class=\"w-full md:w-3\/5 md:pl-6\">\n        <p class=\"text-center md:text-left leading-relaxed text-base\">\n            Los autos usados son m\u00e1s caros e incluso se venden a precios superiores al mercado de 0 km. Hoy te explicaremos los motivos y te mostraremos c\u00f3mo comprar a un precio m\u00e1s bajo.        <\/p>\n        <div class=\"flex mt-6 w-full flex-1 justify-center ml-auto md:mt-4 md:justify-start\" style=\"font-weight: bold;\">\n          <a class=\"inline-flex items-center\" href=\"https:\/\/senhorcarros.com\/es\/carros-usados-estao-caros\/\"  data-analytics-label=\"ctaButton\" data-action=\"analytics#trackCTA\" >\n            Sigue leyendo            <svg fill=\"none\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\" class=\"w-4 h-4 ml-2\" viewbox=\"0 0 24 24\">\n              <path d=\"M5 12h14M12 5l7 7-7 7\"><\/path>\n            <\/svg>\n          <\/a>\n        <\/div>\n      <\/div>  \n          \n    <\/div>\n      <script type=\"module\"> function waitFor(conditionFunction) { const poll = resolve => { if(conditionFunction()) resolve(); else setTimeout(_ => poll(resolve), 400); }; return new Promise(poll); } import { Application, Controller } from \"\/wp-content\/themes\/twentytwentyone\/assets\/js\/stimulus.min.js\"; let Stimulus = Application.start(); Stimulus.register(\"anchor\", class extends Controller { static get targets() { return [ \"lazyBlock\", \"lazyBlockAnchor\" ]; } initialize() { this.active = false; this.passed = false; this.closed = false; this.anchorViews = 0; this.boundOnShowAnchor = this.onShowAnchor.bind(this); window.anchorReady = window.anchorReady || false; waitFor(_ => (window.scrollY > this.getHeightBlock() && !this.active)) .then(_ => { !window.anchorReady? 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             <\/p>\n              <a href=\"https:\/\/senhorcarros.com\/es\/carros-usados-estao-caros\/\"  data-analytics-label=\"anchorButton\" data-action=\"analytics#trackCTA\" >\n                <button class=\"flex w-5\/6 m-auto mt-2 border-0 py-1 px-3 focus:outline-none rounded\">                \n                  <p class=\"text-center w-full\" style=\"font-size: 0.67rem;\">\n                    Sigue leyendo                  <\/p>\n                <\/button>\n              <\/a>\n              <p class=\"text-gray-500 text-center mt-1\" style=\"font-size: 0.50rem;\">\n                Seguir\u00e1s en el mismo lugar              <\/p>\n            <\/div>\n          <\/div>\n        <\/div>\n          <\/div>\n  <\/div>\n  <\/section>\n\n<\/div><!--advertisement--><div class=\"mx-5 sm:mx-0 sm:text-3xl text-2xl font-medium title-font mb-4 text-gray-900 text-left\">\n<h2 id=\"11-o-cen%C3%A1rio-no-futuro-pr%C3%B3ximo-n%C3%A3o-%C3%A9-muito-animador\">El escenario en el futuro pr\u00f3ximo no es muy alentador<\/h2>\n<\/div><div class=\"mx-5 sm:mx-0 prose leading-relaxed text-lg mb-5 text-left\">\n<p>Seguramente habr\u00e1s notado que los precios de los autom\u00f3viles en Brasil han empeorado a\u00fan m\u00e1s desde que comenz\u00f3 la pandemia, \u00bfno? As\u00ed es\u2026<\/p>\n<\/div><div class=\"mx-5 sm:mx-0 prose leading-relaxed text-lg mb-5 text-left\">\n<p>La pandemia ha provocado una situaci\u00f3n global y compleja de gestionar que provoca falta de insumos b\u00e1sicos y componentes electr\u00f3nicos.&nbsp;<\/p>\n<\/div><div class=\"mx-5 sm:mx-0 prose leading-relaxed text-lg mb-5 text-left\">\n<p>Otro punto es el coste del flete internacional, que ha aumentado mucho tanto para el transporte mar\u00edtimo como para el a\u00e9reo. Para completar la receta, podemos mencionarlos una vez m\u00e1s: los impuestos.&nbsp;<\/p>\n<\/div><div class=\"mx-5 sm:mx-0 prose leading-relaxed text-lg mb-5 text-left\">\n<p>En su conferencia de prensa mensual de presentaci\u00f3n de resultados, la Asociaci\u00f3n Nacional de Fabricantes de Veh\u00edculos Automotores indic\u00f3 que en el primer trimestre se produjeron alrededor de 200.000 unidades, cantidad menor que en el mismo per\u00edodo del a\u00f1o pasado.&nbsp;<\/p>\n<\/div><div class=\"mx-5 sm:mx-0 prose leading-relaxed text-lg mb-5 text-left\">\n<p>Cuando analizamos el n\u00famero de licencias, la situaci\u00f3n es a\u00fan peor.&nbsp;<\/p>\n<\/div><div class=\"mx-5 sm:mx-0 prose leading-relaxed text-lg mb-5 text-left\">\n<p>La ca\u00edda en el primer trimestre de este a\u00f1o fue casi 18% menor que en el mismo per\u00edodo del a\u00f1o pasado.&nbsp;<\/p>\n<\/div><div class=\"mx-5 sm:mx-0 prose leading-relaxed text-lg mb-5 text-left\">\n<p>Por otro lado, las exportaciones se mantuvieron en el mismo nivel que el a\u00f1o pasado, en el rango de 60 mil veh\u00edculos.&nbsp;<\/p>\n<\/div><!--advertisement--><div class=\"mx-5 sm:mx-0 sm:text-3xl text-2xl font-medium title-font mb-4 text-gray-900 text-left\">\n<h2 id=\"12-faltam-pe%C3%A7as-e-carros-\">Piezas y coches faltantes. <\/h2>\n<\/div><!--image--><div class=\"px-5 sm:px-0 w-full sm:w-[800px] sm:ml-[50%] sm:-translate-x-2\/4 rounded-lg overflow-hidden mb-5 text-center\">\n<figure class=\"wp-block-uploadcare-image\"><img loading=\"lazy\" alt=\"Mas, afinal, por que o pre\u00e7o dos carros no Brasil \u00e9 t\u00e3o caro?\"  id=\"11342\" src=\"https:\/\/ucarecdn.com\/58adf911-7f0b-48a0-875b-2aab87afb04d\/\" class=\"w-full object-cover object-center border mx-auto uploadcare-image\"\/><figcaption class=\"mt-5 text-xs text-center border-b pb-4\" >Pero, al fin y al cabo, \u00bfpor qu\u00e9 los precios de los coches en Brasil son tan caros?<\/figcaption><\/figure>\n<\/div><!--image--><div class=\"mx-5 sm:mx-0 prose leading-relaxed text-lg mb-5 text-left\">\n<p>En el primer trimestre vimos que algunas f\u00e1bricas dejaron de producir.&nbsp;<\/p>\n<\/div><div class=\"mx-5 sm:mx-0 prose leading-relaxed text-lg mb-5 text-left\">\n<p>Un reflejo de la falta de insumos en la industria, ya sean de origen nacional o importados.<\/p>\n<\/div><div class=\"mx-5 sm:mx-0 prose leading-relaxed text-lg mb-5 text-left\">\n<p>Las \u00e1reas de log\u00edstica y compras de las automotrices luchan por mitigar retrasos en piezas con proveedores de distintos niveles.&nbsp;<\/p>\n<\/div><div class=\"mx-5 sm:mx-0 prose leading-relaxed text-lg mb-5 text-left\">\n<p>Es una disrupci\u00f3n log\u00edstica de la cadena de producci\u00f3n global. Falta de insumos, retrasos en fletes, falta de contenedores, confinamiento y vuelos cancelados.&nbsp;<\/p>\n<\/div><div class=\"mx-5 sm:mx-0 prose leading-relaxed text-lg mb-5 text-left\">\n<p>Faltan acero, caucho, neum\u00e1ticos, pl\u00e1sticos y materiales diversos. Cada d\u00eda es diferente y no es igual para distintos fabricantes.&nbsp;<\/p>\n<\/div><div class=\"mx-5 sm:mx-0 prose leading-relaxed text-lg mb-5 text-left\">\n<p>Cuando hay piezas disponibles, surge otro desaf\u00edo: adaptar la l\u00ednea a los modelos que se pueden fabricar, cambiando toda la programaci\u00f3n de f\u00e1brica.&nbsp;<\/p>\n<\/div><div class=\"mx-5 sm:mx-0 prose leading-relaxed text-lg mb-5 text-left\">\n<p>Otro impacto en la producci\u00f3n es el reajuste de la fuerza laboral con menores niveles de producci\u00f3n.&nbsp;<\/p>\n<\/div><div class=\"mx-5 sm:mx-0 prose leading-relaxed text-lg mb-5 text-left\">\n<p>El resultado de todo es la falta de coches en los concesionarios. Hay muchos modelos que tienen una lista de espera de m\u00e1s de 90 d\u00edas.&nbsp;<\/p>\n<\/div><div class=\"mx-5 sm:mx-0 prose leading-relaxed text-lg mb-5 text-left\">\n<p>Con una larga lista de espera para comprar veh\u00edculos 0 km, como hemos mostrado aqu\u00ed algunas veces, el precio de los autos en Brasil tambi\u00e9n contin\u00faa aumentando en el mercado de usados y seminuevos.&nbsp;<\/p>\n<\/div><!--advertisement--><div class=\"mx-5 sm:mx-0 sm:text-3xl text-2xl font-medium title-font mb-4 text-gray-900 text-left\">\n<h2 id=\"13-conclus%C3%A3o\">Conclusi\u00f3n<\/h2>\n<\/div><div class=\"mx-5 sm:mx-0 prose leading-relaxed text-lg mb-5 text-left\">\n<p>Ahora que sabe por qu\u00e9 el precio de los autom\u00f3viles en Brasil es tan alto y acaba de descubrir que es poco probable que los precios bajen, \u00bfqu\u00e9 tal si busca otra forma de comprar su autom\u00f3vil?<\/p>\n<\/div><div class=\"mx-5 sm:mx-0 prose leading-relaxed text-lg mb-5 text-left\">\n<p>Una de las mejores formas de garantizar un autom\u00f3vil de calidad a precios justos y honestos es mediante subastas de autom\u00f3viles.&nbsp;<\/p>\n<\/div><div class=\"mx-5 sm:mx-0 prose leading-relaxed text-lg mb-5 text-left\">\n<p>Si est\u00e1s buscando comprar un auto, pero no quieres gastar mucho dinero, hemos preparado contenido especial para que est\u00e9s al d\u00eda con las subastas de veh\u00edculos.<\/p>\n<\/div><div class=\"mx-5 sm:mx-0 prose leading-relaxed text-lg mb-5 text-left\">\n<p>Para comprobarlo, simplemente haga clic a continuaci\u00f3n.<\/p>\n<\/div><div class=\"wp-block-lazyblock-cta lazyblock-cta-iYxwX\">\n  <section class=\"cta mx-5 sm:mx-0 text-gray-600 body-font my-10 border-gray-200 border-b border-l border-r sm:border-0\">\n    <div class=\"h-1 bg-gray-200 rounded overflow-hidden\">\n      <div class=\"w-24 h-full\"><\/div>\n    <\/div>\n    <div class=\"container px-5 pt-6 pb-6 mx-auto flex flex-wrap\" data-anchor-target=\"lazyBlock\">    \n    \n              <a class=\"flex flex-wrap content-center w-full mb-4 md:hidden\" href=\"https:\/\/senhorcarros.com\/es\/leilao-de-carros\/\"  data-analytics-label=\"ctaImage\" data-action=\"analytics#trackCTA\" aria-label=\"Formas de comprar un coche en una subasta\">\n          <div class=\"m-auto float-none\">\n            <img loading=\"lazy\" src=\"https:\/\/cdn.adtechpanda.com\/9c3c45a6-a8cd-4174-bd01-78c8774470a2\/\" alt=\"Comprar sed\u00e3 em leil\u00e3o\">\n          <\/div>\n        <\/a>\n            <h2 class=\"w-full sm:text-3xl text-2xl text-gray-900 font-medium title-font mb-2 text-center md:text-left md:w-2\/5\">\n        <a href=\"https:\/\/senhorcarros.com\/es\/leilao-de-carros\/\" data-analytics-label=\"ctaTitle\" data-action=\"analytics#trackCTA\" aria-label=\"Formas de comprar un coche en una subasta\">\n            Formas de comprar un coche en una subasta        <\/a>\n      <\/h2>\n      <div class=\"w-full md:w-3\/5 md:pl-6\">\n        <p class=\"text-center md:text-left leading-relaxed text-base\">\n            \u00a1Descubre las formas de realizar una compra exitosa en las subastas y garantiza tu ejemplar sin perder nada!         <\/p>\n        <div class=\"flex mt-6 w-full flex-1 justify-center ml-auto md:mt-4 md:justify-start\" style=\"font-weight: bold;\">\n          <a class=\"inline-flex items-center\" href=\"https:\/\/senhorcarros.com\/es\/leilao-de-carros\/\"  data-analytics-label=\"ctaButton\" data-action=\"analytics#trackCTA\" >\n            Sigue leyendo            <svg fill=\"none\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\" class=\"w-4 h-4 ml-2\" viewbox=\"0 0 24 24\">\n              <path d=\"M5 12h14M12 5l7 7-7 7\"><\/path>\n            <\/svg>\n          <\/a>\n        <\/div>\n      <\/div>  \n          \n    <\/div>\n      <script type=\"module\"> function waitFor(conditionFunction) { const poll = resolve => { if(conditionFunction()) resolve(); else setTimeout(_ => poll(resolve), 400); }; return new Promise(poll); } import { Application, Controller } from \"\/wp-content\/themes\/twentytwentyone\/assets\/js\/stimulus.min.js\"; let Stimulus = Application.start(); Stimulus.register(\"anchor\", class extends Controller { static get targets() { return [ \"lazyBlock\", \"lazyBlockAnchor\" ]; } initialize() { this.active = false; this.passed = false; this.closed = false; this.anchorViews = 0; this.boundOnShowAnchor = this.onShowAnchor.bind(this); window.anchorReady = window.anchorReady || false; waitFor(_ => (window.scrollY > this.getHeightBlock() && !this.active)) .then(_ => { !window.anchorReady? 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