We don't know if there's a study or research on the phenomenon of pareidolia in car sales marketing. However, there is a psychological science behind pareidolia that, consciously or unconsciously, helps with a vehicle's sales results. Researchers will always focus on design to penetrate the subconscious of buyers.

Our brains seek to understand the things around us quickly, and one of the main triggers for a successful purchase is emotion. So, what could be better than a car that conveys that emotion, right? That's why our brains associate faces with the things we see, because it's something present in our daily lives and becomes fixed and even different, which is why it's called pareidolia or car curiosity.

Cars that appear angry or masculine tend to attract more attention when people are buying them. This is because, in addition to associating our emotions with our decisions, we also emphasize our certainties. And since a car is still seen as a masculine possession, it's easier for a vehicle with these expressions to sell more than others. And usually, these are the ones with the strongest expressions, so when you see an angry car or one smiling at you, you can rest assured! You're not going crazy.