THE Strada It's the pickup truck version of the Palio. Produced since 1995, with single, extended, and double cabs. Currently, it's produced in the following versions: Working, Trekking, and Adventure, all with Flex engines.

A veteran in the national market, where it has operated since 1999, the Fiat Strada is the successor to the Fiat pickup truck built on the old Uno platform. This pickup, the best-selling in Brazil for several consecutive years, has undergone several subtle changes. This is because the current Fiat Strada is very similar to the model launched in 1999, receiving only a few restylings and mechanical updates over the years to remain an attractive pickup. The current platform is still that of the discontinued Palio from the 1990s, but this will change with the arrival of the new generation of the Fiat Strada. However, thanks to its enormous sales success to date, the current platform should remain in production to serve fleet customers in basic versions.

With 67,227 units sold in 2018, the Fiat Strada ranked eighth on the list of best-selling cars of last year.

The most affordable car model is the Strada Working 1.4 mpi Fire Flex 8V worth R$47.814remaining in 31st on the list of cheapest cars in Brazil.