THE Up! It is a Volkswagen city minicar, revealed in 2011 at the Frankfurt Motor Show. Production began in 2011 in Bratislava, Slovakia for the European market and in February 2014 for the Latin American market.
The exterior of the Up! was initially designed by Brazilian Marco Antônio Pavone (current design manager at Volkswagen Germany). Pavone says he wanted to create an icon like the Beetle, a car that could be recognized by everyone from a distance and was easy to design. Furthermore, the car had to project an image of charisma, friendliness, simplicity, and, above all, functionality.

According to rankingIn 2017, 20,564 units of the Up! were sold, placing it fortieth on the list of best-selling cars last year.

THE Volkswagen Up! Take has an approximate value of R$39,706.00, with a depreciation of 23.30%, ranking 4th in the list of cars with the lowest depreciation over the last 5 years in Brazil.