THE Strada It's the best-selling pickup truck in its segment, with six versions on the market. While it offers ample cargo space, the Strada's cabin isn't very large. The structure is quite robust, and the vehicle is easy to maintain. On the other hand, the design is rather outdated, and the interior doesn't change much from one version to another. The steering wheel lacks depth adjustment, and the seat doesn't come with height adjustment. The tailgate is easily removable, leading to a high rate of theft. The transmission has imprecise shifts, and engaging reverse requires a bit more effort.

According to rankingIn 2017, 67,233 units of the Strada were sold, placing it eighth on the list of best-selling cars last year. Fiat Strada Working HARD has an approximate value of R$67,970.00, with a depreciation of 16.28%, ranking 7th in the list of cars with the highest depreciation in the last year in Brazil.