Car
Cars favored by the LGBTQIA+ community: See the most popular models
Discover which cars are the favorites of the LGBTQIA+ community from brands like Fiat, Volkswagen, and more! Also, learn the reasons why they are preferred by this audience.
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Find out which cars are preferred by the LGBTQIA+ community.
What are the favorite cars of the LGBTQIA+ community? Have you ever stopped to think about that?
It's true that no car has a sexual orientation.
Just like clothes and other inanimate objects.
However, the truth is that some vehicles are preferred by the LGBTQIA+ community.
Contrary to what many people think, we are not only referring to models based on absurd stereotypes.
And believe it or not, car manufacturers are constantly analyzing all types of customers.
Ultimately, this is a common practice in terms of strategy to sell as much as possible, always.
Thus, market research reveals that there is indeed a list of cars preferred by the LGBTQIA+ community.
Among those chosen are sports cars, SUVs, family models, pickup trucks, and even smaller vehicles, considered more upscale.
Therefore, with the goal of bringing you as much information as possible about the automotive world, we have compiled a list of the vehicles most preferred by the LGBTQIA+ community.
So, shall we check it out?
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Car manufacturers have long celebrated diversity.
Although many people are unaware, automakers already celebrate diversity in the automotive world.
Most of these actions took place in the past; however, many brands have intensified their presence within the community in recent times.
Diversity is something that deserves and needs to be celebrated, so it's only natural that the automotive market should also be a part of it.
We're going to show you now which car manufacturers have positioned themselves specifically for the LGBTQIA+ audience.
Subaru
Subaru was one of the pioneers in terms of actions aimed at the LGBTQIA+ community.
Back in the 1990s, the brand discovered that its cars appealed to this audience.
Therefore, he invested in specific actions and increased his sales, which were declining at the time.
Renault
Renault was another automaker that generated a lot of buzz online in 2019.
That's because the French automaker invested in a launch commercial for the new generation of the Clio.
The commercial featured a lesbian couple for whom the hatchback played a significant role in their lives.
However, the brand had previously positioned itself in favor of the LGBTQIA+ community.
More precisely, in 2003, when a launch video, also for the Clio, addressed the topic.
BMW
In 2019, BMW innovated at World Pride in New York.
At the time, the automaker produced a special edition to celebrate LGBTQIA+ awareness month.
Thus, designer and activist Jonathan Adler was chosen to customize a BMW M850i.
One of the favorite cars of the LGBTQIA+ community.
At the time, the model was adorned with rainbow-colored decals and attracted a LOT of attention on the streets of Manhattan.
Volkswagen
Now in 2021, Volkswagen celebrated Diversity Month with an internal campaign.
Thus, more than 120 employees of the automaker who are part of the LGBTQIA+ community shared their life stories online.
The campaign participants work for various brands within the group, spread across the globe.
Thus, participants came from Brazil, Argentina, Germany, the United Kingdom, Austria, Poland, Spain, the USA, and Canada.
The campaign consisted of a video and photo project in which employees talked about their experiences in the workplace.
The project's objective was to foster closeness and solidarity, dispelling any and all traces of prejudice.
Speaking of South America, 16 employees participated in the action. Among them were Brazilians and Argentinians.
Klaus Zelmmer, a member of the Sales and Marketing board of the German automaker, stated that:
“We want everyone at Volkswagen to be who they truly are. Honesty, enjoyment, and satisfaction work together with creativity and promote good performance.”
Thus, with automotive companies increasingly encouraging diversity, the list of cars preferred by the LGBTQIA+ community is growing ever larger.
And that's exactly the list we're going to show you now!
Discover the cars most favored by the LGBTQIA+ community.
If there's one thing that everyone likes, it's cars.
When it comes to vehicles, there's no middle ground when it comes to liking them or disliking them.
And just as in different communities, within the LGBTQIA+ community there are media outlets that are very successful.
So, after much research, we've compiled a list of the cars most popular with the LGBTQIA+ community.
Ready to check out the stars of the party? Let's go!
6. New Beetle
He has been present in all the research, and this has been the case since ancient times.
That is, from when it was still called the "New Beetle".
Among all the cars preferred by the LGBTQIA+ community, the new Beetle has always been a hit.
This is due to its unique design, numerous storage compartments, and a flower vase inside.
Furthermore, the refined and high-quality finish, and the sporty feel of the engine, is something that really catches the eye!
There's no denying it, it's a beautiful choice!
5. Subaru Outback
Subaru is still reaping the benefits of its campaign aimed at the LGBTQIA+ community.
A classic example of this is the Outback van, which is also very present on the list of favorite cars among the LGBTQIA+ community.
The station wagon has a slightly sporty feel, although it retains a touch of conservatism, stemming from Japanese models.
With a robust engine and ample interior space, it's an excellent option for outings and trips with friends.
4. Subaru Forester
The Subaru Forester SUV is a vehicle that divides opinions.
However, its popularity with the LGBTQIA+ community is easy to explain, especially in countries outside of Brazil.
This is due to the fact that the multi-champion tennis player, Martina Navratilova, who came out as gay in 1981, participated in commercials for the vehicle in the 1990s.
This was a stigmatized milestone that persists to this day, which is to say, it's very positive.
3. Volkswagen Golf
Here we have a car that manages to be universally acclaimed in every aspect. There's no arguing with that!
When we talk about design, appearance, build quality, handling, comfort, and sporty performance, many people think of one model in particular:
The Volkswagen Golf.
This model is present in basically all lists of cars preferred by the LGBTQIA+ community.
Therefore, we concluded one thing: that good taste is something more than universal!
2. Kia Soul
The Kia Soul wasn't universally liked here.
The relatively low sales figures showed that the model didn't really catch on here.
The logical explanation for this is its design.
With a design that breaks away from conservative aesthetic standards, the Kia Soul ended up being seen as very different.
Thus, it ended up appealing to those with open minds, which is not the case for conservatives.
That's why it continues to be one of the favorite cars of the LGBTQIA+ community to this day.
1. Fiat 500
And the star among the preferred vehicle models of the LGBTQIA+ community is the Fiat 500.
What is most appealing about the Cinquecento is its design, which, although simple, is extremely charming and pleasing.
The Fiat 500 has personality and although it has limited space, it boasts performance, handling, and fits anywhere.
It's simply a masterpiece on four wheels.
Electric model will win over the LGBTQIA+ public.
Contrary to what many people imagine, the LGBTQIA+ community is crazy about cars, technology, and especially sustainability.
Therefore, it's only natural that an electric model, based on the community's favorite classic, would win the hearts of those who enjoy driving.
We're talking about the Fiat 500e.
The electric 100% is based on the leading car among LGBTQIA+ consumers and has just arrived in Brazil.
Therefore, if you love the classic 500s, you need to know about the sustainable model.
To do this, you just need to click the button below!
Fiat 500e arrives in Brazil
Meet the Fiat 500e, the Italian automaker's first 100% electric model, and discover why its sales are sure to be a success here!
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